Author: chennaiadmin

MMA Launches the Covid-19 Marketer Support Hub

Chennai, April 13, 2020: Building on the MMA’s core DNA of helping, supporting and connecting brands, media companies, tech enablers and agencies, today the global trade group launched the most comprehensive central resource for information on the coronavirus pandemic, as well as guidance for brands on how to navigate marketing during the worldwide crisis.

Comment on Covid-19 from Venkat Nott, Founder and CEO, Vinculum Group

Venkat Nott, Founder and CEO, Vinculum Group says, ” Any problem brings with it an immense opportunity to improve upon our current practices and close the operational gaps. COVID-19 is a triple whammy due to the vast impact it has on the social, economic, and financial fronts. The rising cases of coronavirus in India resulted in a sharp drop in footfalls to brick and mortar stores across the country. This has impacted e-commerce businesses differentially and made the brick-and-mortar only stores to rethink their channel strategy. “

MMA India Announces MarTech Council to Drive Future Modern Marketing

Mobile Marketing Association (MMA), the only global mobile trade association that brings together the full ecosystem of marketers, tech providers and sellers, today announced the formation of the MarTech charter, which will play an integral role in influencing the roadmap of the modern marketing and embracing the tools and technology to enable it. The taskforce is led by an advisory council that will cultivate a balanced view of opportunities and challenges, helping pioneering marketers to assess and adopt the right MarTech stack, and enabling business transformation and optimal marketing KPIs.

CyberArk Alero Extends Zero Trust Access to Remote Workers

CyberArk , the global leader in privileged access management, today announced expanded capabilities of CyberArk Alero to support emerging business continuity priorities. Building on its core use case of enabling privileged access for remote vendors, Alero, a SaaS-based solution combining Zero Trust access and biometric multi-factor authentication, now allows remote employees simple and secure access to critical systems managed by CyberArk.

Apollo Hospitals Completes combined Bowel and abdominal wall transplant surgery

Apollo Hospitals, Chennai has achieved two new milestones. Organ transplant team completes Asia’s first combined Bowel and (sentinel) abdominal wall transplant surgery on a young boy who was suffering from Ultra Short Bowel Syndrome and a complicated Kidney transplantation using Hypothermic Oxygenated Machine Perfusion (HOPE). Apollo Hospitals brings the organ preservation device VitaSmart HOPE to India that keeps the Kidney outside the body for a longer period of time with continuous oxygen supply which is better for transplantation.