~The pack is designed to provide convenience and a holistic puja experience~
National, 15 September 2023: Cycle Pure Agarbathi, India’s leading agarbathi manufacturer announces its Sampoorna Ganesh Chaturthi Puja Kit ahead of the Ganesh Chaturthi festival this year. The Sampoorna Puja Kit is a comprehensive kit that includes all of the essential items for a complete and traditional Ganesh Chaturthi puja, making it easier and more convenient for devotees to worship Lord Ganesha with dedication and devotion. Cycle’s Sampoorna Puja Kit simplifies the ritual process by including eco-friendly items such as a Ganesha idol suitable for immersion (visarjana), Haridra, Kumkum, Vastra, Peetha, a Puja bell, Cup Sambrani, Diya, Kankana, a Chandana tablet, and a comprehensive step-by-step guide for the puja.
In India, the celebration of Ganesh Chaturthi, lasting for ten days, pays homage to the birth anniversary of Lord Ganesha. To uphold our traditions in the modern era and adhere to the sacred teachings of the Vedas, the Varasiddhi Vinayaka Vrata is practiced during this festival. The pure components in the puja kit have been crafted under the care of learned scholars and priests to allow for the completion of simple yet thorough puja procedures.
This comprehensive kit caters to the Ganesh puja needs of individuals from various backgrounds, including working professionals, stay-at-home mothers, homemakers, and newlyweds celebrating the festival for the first time. Through this initiative, Cycle Pure aims to enhance the puja experience and infuse greater enthusiasm into Ganesh Chaturthi celebrations, thus preserving our rich traditions in contemporary times.
Speaking about the product, Mr. Arjun Ranga, Managing Director, Cycle Pure Agarbathi, says, ‘Cycle Pure has always been an integral part of people’s spiritual journeys and is committed to providing a complete and enriching experience to devotees who celebrate this sacred festival. We are dedicated to offering pure and high-quality ingredients that align with our brand’s sustainability ethos, which values prayer, celebration, and the environment. In this regard, we have meticulously curated eco-friendly idols suitable for immersion.
With the introduction of our Sampoorna Ganesh Chaturthi Puja Kit, we aim to facilitate a profound connection with the divine and encourage the observance of traditional puja practices, ensuring that these cherished rituals endure and are passed down through generations.’ he adds.
In India, it’s a well-known tradition for people to offer their heartfelt devotion to the supreme deity, aligning their lives with divine principles. During festivals, like the one dedicated to Lord Ganesha, a significant practice is setting up Ganesha idols in homes to invite the Lord’s presence. To make this celebration even more meaningful, Cycle Pure Agarbathi offers personalized pooja packs for Lord Ganesha on this special occasion, adding a personal touch to the festivities and deepening the spiritual experience.
The Mysuru-based NRRS was founded by Shri N. Ranga Rao in 1948. A true visionary and philanthropist, Shri Ranga Rao created the ubiquitous Cycle Pure Agarbathi which has, today, become the largest selling incense stick brand in the world. From a home-grown enterprise, NR Group has evolved into a successfully run business conglomerate with an established presence in India and abroad. The Group has diversified into various business categories like functional air care products (Lia brand of room fresheners and car fresheners), wellness home fragrance products (IRIS) under Ripple Fragrances, floral extracts (NESSO), and Rangsons Technologies. Today, it is truly an Agarbathi to Aerospace conglomerate as it is also involved in making parts for defence helicopters. The organization has largely committed towards social responsibilities and fulfils them, through its charity arm ‘NR Foundation’.
NR Group today is managed by the third generation of the Ranga family. For more information on NR Group, please visit http://www.nrgroup.co.in/
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