Oxford ELLT Rolls Out Integrated Student Centric Brand Campaign – All About You

National, 1st April, 2024: Oxford English Language Level Test (Oxford ELLT), a leading English language testing provider, part of the Oxford International Education Group, today rolled out its latest, integrated student-centric brand campaign – All About You. Aptly titled, the campaign aims to empower students to take their future into their hands by choosing the right language testing solutions partner. Set to go live from 1st April 2024, this integrated campaign will comprise of Digital and Outdoor. The campaign will be live in key APAC markets – India, China, Pakistan, and Nepal.

Providing students, a preview of Oxford ELLT’s differentiated offerings, the campaign brings to the forefront various unique benefits of Oxford ELLT’s testing solutions that are Accessible, Accelerated, Accredited, and Accurate. The campaign highlights Oxford ELLT’s offering of delivering a language testing experience that is both Accessible and flexible, enabling individuals to take control of their language proficiency journey. Offering Accelerated testing options, Oxford ELLT ensures quick results within a swift 48 hours, empowering individuals to progress rapidly on their higher education journey. Accredited by 135 universities globally the campaign also highlights Oxford ELLT’s dedication to Accuracy with updated tests, underpinned by AI and a human proctoring system, providing a dependable and secure testing environment for test takers.

Commenting on the campaign, Amit Upadhyay, Regional Director – South Asia, Oxford International Education Group said, “We believe that language proficiency is a personal journey, and ‘All About You’ is a testament to our dedication to tailoring our services to the unique aspirations of each individual. By offering flexibility, speed, credibility, and precision in our testing, we empower test takers to take control of their higher education journey abroad with confidence. We have meticulously engineered a platform that not only delivers accurate, and expedited results but also ensures accessibility for learners of all backgrounds.”

Oxford ELLT offers two differentiated testing solutions for students aspiring to pursue higher education abroad – Oxford ELLT Digital which can be taken remotely, online and Oxford ELLT Global which can be taken in invigilated environments, with guaranteed good internet connection, both fuelled by the same innovative, AI-powered tech platform responding to the needs of students and university partners. All About You will be rolled out by Oxford ELLT from 1st April 2024 across its social media channels. For more details about the testing solutions, students can visit OELLT India – English Language Tests | Oxford International Digital Institute (oxfordellt.com)

About Oxford ELLT: Oxford ELLT is a flagship digital English language level testing product of the Oxford International Digital Institute, part of the Oxford International Education Group. Oxford ELLT stands as a testament to adaptability and innovation. It is powered by an innovative AI-powered platform and provides a secure solution for assessing reading, listening, writing, and speaking skills with an enhanced user experience.

Comprising Oxford ELLT Digital and Oxford ELLT Global, the Oxford ELLT has won many accolades including being Highly Commended at the 2023 PIEOneer Awards and being finalist at the Global Business Tech Awards 2023 and more recently being a finalist at the Education Investor Awards 2024 in the EdTech category.

With the expansion to 18 Oxford ELLT Global test centres worldwide – including 10 in India – and a notable 126% increase in partner recognitions in 2024, the testing product is going from strength to strength and now includes UK Russell Group university recognitions such as University of Bristol, University of Edinburgh, University of York, and University of Glasgow. With a track record of having served 85,000+ students, the platform has seen impressive growth, fostering partnerships with prestigious education institutions in the UK, USA, and Canada.

For more information and full list of partners please see: ELLT Partners: Top
Universities/Colleges Accepting ELLT | Oxford ELLT

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