CHENNAI / December 1, 2022: Instant personal loan app SimplyCash, a product of Hero FinCorp, has been rebranded as Hero FinCorp Instant Personal Loan. With this, the SimplyCash website will merge with the Hero FinCorp website.
With close to 11% growth observed in the lending market in India for Q1 FY’22 since last year, there is a silver lining for growth of the product after the Covid impact. The promising future ahead in the loan market has inspired SimplyCash to re-establish itself with a brand identity more closely linked with its parent organization – Hero FinCorp — and re-brand as ‘Hero FinCorp – Instant Personal Loan,’ say company officials. Additionally, to take customer experience to the next level, the potential borrowers can now avail instant personal loan services through the Hero FinCorp website itself.
“With over 35 million customers, Hero FinCorp is a well-known name in the NBFC Industry in India. With the re-branding, the intent is to help our loyal set of customers discover our instant personal loan product with greater ease. Be it online/offline or small ticket/big-ticket loan, users will now get everything under one roof of Hero FinCorp,” said Prashant Chopra, National Manager, Digital, Hero FinCorp.
SimplyCash, a product from Hero FinCorp, has seen tremendous growth over the years and has successfully disbursed loan amount of over Rs 300 crores and more than a million app downloads, serving as many as 99 cities across the country. It is a completely digitized personal loan app disbursing loans up to Rs 1.5 Lakh. The SimplyCash app, now known as Hero FinCorp – Instant Personal Loan, helps customers meet all their quick personal finance requirements with just a few simple clicks. It enables them to complete the entire loan application without any physical documentation.
About Hero FinCorp
Hero FinCorp, the financial services arm of the USD 10 Billion Hero Group, is one of India’s largest privately-owned Non-banking Finance Companies (NBFC). Originally founded in 1991 as Hero FinLease Limited to serve the financing needs of the Hero Group Ecosystem, the company expanded outwards in 2012, and has since grown its loan book from INR 300 Cr. to approximately INR 30,000 Cr. over the past 10 years.
Hero FinCorp today offers a wide range of products and services across Retail, SME, and Corporate Lending segments. Overall, the company serves over seven million customers through its 4,000 plus touchpoints, spread across more than 2,000 locations. Hero FinCorp also has a dedicated home finance arm called Hero Housing Finance which is a 100% subsidiary with an Asset Book of over INR 2,500Cr. and presence across major domestic markets.
Driven by technology, fuelled by innovation, and equipped with a vibrant spirit of meritocracy, Hero FinCorp is a passionate team of almost 10,000 individuals working towards one mission: Empowering Every Indian’s Dreams of Upward Mobility.