Chennai, October 25, 2021: With the onset of the festive season, De Beers Forevermark, one of the most trusted diamond brands, is upbeat about demand for diamonds in South India. The brand has already witnessed a huge response post the second wave, and compared to the pre-festive season consumption, it is looking forward to growth of over 35-40% per cent over the next few months given the extended wedding season and pent-up demand coinciding with the timely easing of Covid-19 restrictions. The brand continues to grow in South India, the largest market for De Beers Forevermark in India. While the brand has 270 doors in India spread over 60 markets, it has around 100 doors in South India currently. The brand also has 10 exclusive boutique stores in India and plans to increase this to 30 by next year.