~ The campaign launched across various channels aims to create and increase awareness about the benefits of daily walking for a holistic living ~
National, 6th April 2023: Urging people from across India to take the first step towards a healthy lifestyle, Walkaroo, India’s leading footwear brands has launched its latest campaign ‘WalkIndiaWalk’. The Coimbatore-based homegrown brand aims to create a strong impactful national awareness about the benefits of daily walking for mental, physical, and emotional well-being in the long run.
A leader in the footwear segment, Walkaroo has undertaken several awareness initiatives in the past to benefit its customers and the public overall. Committed to keeping this meaningful momentum going, the brand through the WalkIndiaWalk campaign is set to further amplify the importance and role of daily walking to overcome health challenges likely to arise from sedentary lifestyles. Through a series of facts and anecdotes across the brand’s channels like social media, print, website, e-mail signatures, WhatsApp creatives, and much more, WalkIndiaWalk will try to reach the lengths and breadths of the country.
Commenting on the campaign that has recently kickstarted, Mr. Rajesh Kurian, Director, Walkaroo said “We are thrilled to roll out our WalkIndiaWalk campaign as we strongly believe walking is not just an activity but a habit to lead a healthy lifestyle.
He further added, “The goal of our campaign is to mobilise every single Indian and through a series of engaging and informative posts, we will share interesting facts about the benefits of walking, inspirational stories of people who have experienced positive changes in their lives by walking, and tips on how to make walking a part of one’s daily routine.”
As part of the campaign, Walkaroo has also announced #Walkindiawalk, an interesting social media competition for the public to be a part of this mega national mobility movement. To participate and win exciting vouchers from Walkaroo all one needs to do is take a selfie of themselves walking in their favourite walk spot or complete a 10k challenge and take a pic, upload it to their social media handles, tag Walkaroo and #WalkIndiaWalk.
About Walkaroo: Walkaroo, a homegrown brand, was launched in the year 2012 to continuously provide the latest in footwear fashion for everyone. Walkaroo introduced sports sandals at Rs 499 and was a pioneer to set a trend of aspirational products at affordable ranges in the footwear segment. The brand grew itsportfolio with more additions that included flip flops, and sports shoes for men and women. It has sub- brands, Walkaroo & Blue Tyga, to cater to consumers across age groups. During the financial year 21- 22, Walkaroo recorded a turnover of over Rs 1800 crore . The brand has a pan-Indian presence through over 700 dealers and reaches out to customers through over one Lakh retail outlets. The brand also works towards sustainable initiatives like renewable energy, water recycling, and afforestation at most of its manufacturing locations.