Real Stories, Real Impact – Piramal Finance’s ‘Aaiv’ Celebrates Aspirational Borrowers
Chennai, March 4, 2025: Piramal Finance has launched ‘Aaiv’, a series of short films that redefines lending by emphasizing customers’ intent (Nala Nokkam) rather than focusing solely on traditional documentation. Produced in five regional languages—‘Aaiv’ in Tamil, ‘Sameeksha’ in Telugu and Kannada, ‘Parakh’ in Hindi, and ‘Paarakh’ in Marathi—these films delve into borrowers’ deep emotional…
