CavinKare’s CHIK Enters Crème Hair Color Category; Launches CHIK Quick Crème Hair Color
Tapping into the ₹1000+ crore crème hair color market growing at 15% annually in the North, the brand makes its maiden Non- South launch across Uttar Pradesh, and Rajasthan and later in Madhya Pradesh With television icon Shweta Tiwari as its brand ambassador, the brand has also unveiled a comprehensive 360° marketing campaign spanning print,…
