Chennai, June 14, 2026: Tamara, the Chennai-based fashion and lifestyle brand known for blending India’s rich textile heritage with contemporary design, celebrated the inauguration of its new showroom in Besant Nagar on Sunday, June 14, 2026.
Founded in 2016 by entrepreneur Divya Ganesh at the age of 22, Tamara was born from a vision to create modern silhouettes for today’s woman while preserving the timeless beauty of traditional Indian fabrics. Over the past decade, the brand has steadily evolved into a trusted fashion destination, bringing together heritage craftsmanship and contemporary style.
The inauguration of the new Besant Nagar showroom was marked by a special full-circle moment, with popular anchor Dhivya Dharshini officially opening the space. Nearly ten years ago, she had also inaugurated Tamara’s very first store in T. Nagar, making her presence at this milestone event particularly meaningful and reflective of the brand’s remarkable journey and growth.
From its humble beginnings, Tamara has grown into a thriving retail and e-commerce destination that today houses over 20 carefully curated brands across women’s wear, sarees, men’s shirts, kids wear, nursing wear, 925 silver jewelry, and accessories. The brand has also cultivated a strong digital presence, building a vibrant online community of more than 2,34,000 followers on Instagram and emerging as one of the most engaged fashion communities in its segment.
Over the years, Tamara has become a preferred wardrobe destination for several popular personalities, including actors Aishwarya Rajesh, Vani Bhojan, Gouri Kishan, Meenakshi and Mirnalini; anchors Dhivya Dharshini and Ramya Subramanian; and singers Saindhavi, Sivaangi Krishnakumar, Sharanya Srinivas, Deepthi and Maanasi G Kannan, among others, who frequently choose Tamara’s collections for both professional and personal appearances.
A key aspect of Tamara’s philosophy is its commitment to supporting small, women-led brands from across India by providing them with a platform to reach wider audiences and showcase their craftsmanship to customers around the world. This vision continues to remain at the heart of the brand as it expands its presence and community.
The new Besant Nagar showroom offers customers an elevated shopping experience while staying true to Tamara’s core values of authenticity, craftsmanship and contemporary elegance.
Website: www.tamarachennai.com | Ships Worldwide
Instagram: @tamarachennai
Showroom Address: 64/38, First Floor, Rukmani Street, Kalakshetra Colony, Besant Nagar, Chennai (Above Naturally Auroville)
About Tamara
Founded in 2016 by Divya Ganesh, Tamara is a Chennai-based fashion and lifestyle brand that celebrates India’s rich textile heritage through contemporary design. Bringing together curated fashion, traditional craftsmanship and modern aesthetics, Tamara offers a diverse range of apparel, jewellery and accessories while championing women-led brands and artisans from across the country.