Chennai, 14th October, 2022: India’s leading footwear brand, Walkaroo is using a unique way to engage with its customers and this time through cricket. As cricket is a passion for the masses in India, Walkaroo foresees its ‘Walkaroo T20’ online contest to take the brand to newer customers across India.
With the ICC T20 Men’s World Cup around the corner, Walkaroo is riding the cricket excitement to connect with its customers who are looking to introduce a fashion quotient to their footwear choice. Customers can scan the QR code from the Walkaroo footwear packs to participate in the contest. There are over 20,000+ exciting prizes to be won, ranging from Pay-TM cashbacks, mobile recharges worth up to Rs. 50, Hot Star annual memberships and a grand mega prize of trip to Australia
The contest will be running from 3rd Oct through December 16th, 2022. Winners of the Pay-TM cashback and mobile recharge will be notified hourly through a popup, the Hot Star membership winners will be announced on the Walkaroo social media page once a week and the Mega winner who has won a trip to Australia will be announced towards the end of the contest. So, Keep Playing, Keep Winning!!!!
Commenting on this contest, Rajesh Kurian, Director, Walkaroo International said, “Cricket is a common bond shared by billions of Indians. We are pleased to offer this contest for cricket enthusiasts to play the game in the comfort of their house and win prizes. We at Walkaroo are always looking for new ways to engage with our customers’ interest, and the ICC T20 World Cup has made it simple. Walkaroo T20 will provide our customers with a one-of-a-kind of virtual cricket experience and the winners will be rewarded with exciting prizes .”
About Walkaroo: Walkaroo, a homegrown brand, was launched in the year 2012. Walkaroo introduced sports sandals at Rs 499 and was a pioneer to set a trend of aspirational products at affordable price ranges in the footwear segment. The brand grew its portfolio with more additions that included flip flops, sports shoes, and half shoes, for men and women. It has sub-brands, Walkaroo and Blue Tyga, to cater to consumers across age groups. During the financial year 2021-22, Walkaroo recorded a turnover of over Rs 1800 crore. The brand has a pan-Indian presence through over 750 dealers and reaches out to customers through over 1.5+ lakh retail outlets. The brand also works towards sustainable initiatives, like renewable energy, water recycling, and afforestation at most of its manufacturing locations.